Healthcare
Background
The study aims to understand the market landscape and usage of different outsourced contract sales organization (CSO) providers by pharmaceutical companies. The primary objective of the study was to explore the experiences of pharmaceutical sales leadership with outsourced CSOs and identify any pain points or areas for improvement. The interviews (1:1 session) were 60 minutes in length and conducted with participants who work for Tier 1 or Tier 2 pharmaceutical companies in the US and are responsible for national sales territories in the immunology, oncology, and general medicine therapeutic areas.
Methodology
Our research team at The Insights Desk employed a thorough screening process to identify highly knowledgeable experts on the topic of interest using our internal platform. Once the experts have been vetted and selected, we proceeded to schedule one-on-one telephone interviews with the identified respondents. Our team of researchers worked diligently to ensure the success of the study, adhering to best practices in qualitative research methodology and maintaining a high level of professionalism in all interactions with study participants.
Conclusion
The study provided insights into the current market landscape and usage of different CSO providers by pharmaceutical companies. The findings of this study will be useful for the client in several ways. First, the client gained a deeper understanding of the experiences of pharmaceutical sales leadership with outsourced CSOs, including their perceptions of the benefits and drawbacks of outsourcing sales functions. Second, the client gained insights into the criteria that pharmaceutical sales leadership use to select CSO providers, and their preferences for different providers. This information can be used to develop targeted marketing strategies that are tailored to the needs and preferences of pharmaceutical sales leadership.
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