The methodology involved a thorough research process by The Insights Desk team to identify and recruit a target audience with relevant knowledge and experience in the retail industry. The recruitment process was designed to ensure that the study respondents met the selection criteria and could provide valuable insights. The Insights Desk team used various channels to identify and recruit potential respondents, including industry associations, professional networks, and online platforms. Additionally, the team conducted a rigorous screening process to ensure that the participants had the necessary experience and knowledge.